As Director of Communications at Avectra, I oversee our efforts to communicate with customers, prospects and the associaiton industry as a whole. My specific areas include all marketing communications efforts, public relations and maintaining the Avectra.com website.
I'd like to say I'm a social media expert but there are so many others I work with who are wayyyy smarter than me at this. So let's just say I'm a social media junkie.
Before Avectra I was with an integrated marketing and PR agency called Imre Communications where I was proud to have a number of association clients including the American Institute of Architects, CoreNet Global, NAIOP, and The Endocrine Society. My other agency experience included working clients in the home & building industries including The Home Depot as well as RIDGID and Ryobi power tools.
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My reflections on #UnTech10 - it's not about the technology. http://bit.ly/93kEFG
RT @avectra: The mobile for associations discussion continues today @ 10AM with @pinnovation and @chrisbonney #untech10 http://bit.ly/9blJCG
#untech10 Walk into the social media water slowly. You don't need to do the cannonball.
#untech10 Google your deeper keywords and see where you land on your site. Does that page pass the usability test?
#untech10 Use 5 Second Test to find out what people remember about your site/quick impression
#untech10 Tools for moderating include Radian6, BuzzMetrics, Cymphony Reputation Connect and more
#untech10 Addictomatic as a tool for listening and managing your brand reputation.
#untech10 Innovation islike skydiving. Sometimes you just have to take the leap (via Tony Summerville)
Don't forget to have a social media crisis communications plan at the ready. #assnchat #untech10
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